Two of Cornwall’s most prominent copywriting agencies are to join forces, creating one of the UK’s leading companies of its kind.
Penryn-based Radix will combine its operations with those of near neighbour Lungfish, resulting in one of the UK’s biggest writing agencies focused on the business-to-business sector.
Already, the two fast-growing agencies have written marketing content for a number of leading international brands such as Xerox, Mitsubishi, AT&T, Fujitsu Siemens and Oracle.
The newly-merged company will retain the name Radix Communications Limited, with Lungfish founder, David McGuire, joining the Radix board as creative director.
Radix MD, Fiona Campbell-Howes, said: “The B2B sector is undergoing something of a marketing renaissance. Brands of all sizes are looking for high-quality, creative copy with a distinctive voice, to set them apart from competitors. With our combined resources and experience, Radix and Lungfish are ideally placed to meet this need.”
McGuire added: “This kind of opportunity doesn’t come along very often. It feels like we’re building something really special, and I hope that together we’ll be able to carry the flag high for Cornwall as a centre of excellence for copywriting on the widest stage.”