Chartered status for MPAD MD



The head of Cornwall-based communications agency MPAD is one of the first PR practitioners in the UK to gain chartered status under a new assessment scheme.

Rachel Picken joined eight other PR professionals at the Chartered Institute of PR on Monday (Nov 23) in London to gain the accreditation through a pilot Chartership Assessment Day.

The group attended three 90-minute assessment sessions covering strategy, ethics and leadership, as well as previously completing a two-year professional development plan.

The Chartership Assessment Day aims to increase the number of Chartered PR practitioners in the UK from around 50 to 250 over the next two years.

Picken, who is treasurer for the CIPR South West committee and holds a CIPR Diploma, said: “We had representation from Scotland, the Channel Islands, the north east and the south west – it was a brilliant opportunity to network and share notes with my professional peers. It was certainly a vigorous assessment, but also rewarding and inspiring.

“Currently I believe there is only one other chartered practitioner in Cornwall, but our vision is that this becomes the gold standard that all PR professionals aspire to hold.”

Lead assessor, Paul Noble, said: “We had a great group of energetic and knowledgeable applicants being grilled by eight firm but fair assessors. The pilot demonstrated that the new approach is robust while also generating useful feedback to fine-tune future assessments.”

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of public relations, it is the largest body of its type in Europe.