‘Kung fu secrets’ of copywriting


Penryn-based marketing writer Lungfish has promised to reveal hidden secrets of the copywriter’s trade at a series of four free workshops this summer.

David McGuire
David McGuire

Each of the one-hour workshops — at Tremough Innovation Centre on the first Thursday of the month — covers a different aspect of business writing, from creating ‘badass web content’ to ‘nailing your press release’.

The first session, ‘Kung Fu Secrets of Business Copywriting on Thursday June 4, promises to deliver “as many nuggets as we can fit in (before the ninjas arrive)”.

The workshops will be hosted by Lungfish’s principal consultant and lead copywriter, David McGuire, who was formerly creative director at Cornwall’s largest marketing and PR company and has over a decade’s experience writing for the likes of Oracle and Mitsubishi.

He said: “As much as we’d love everyone to hire professional writers for everything, we know that‘s just not practical. So we thought we’d run these workshops and help local business people communicate better in their day-to-day work.”