A Cornwall based start-up is making localisation a reality for hundreds of the area’s companies wanting to harness the power of overseas expansion.
Founded by native Frenchman and long-time Cornwall resident, Herve G-Wery, SacreBleu specialises in social media marketing, website translation, international SEO and ‘localisation’.
While the internet has revolutionised the way modern businesses operate, culture varies greatly between different countries, meaning it is necessary for businesses to adapt their products and services in order to appeal to the local demographic.
Better known as ‘localisation,’ this process, says G-Wery, is an essential step to ensuring international success.
He said: “Imperfect translations can be hugely damaging to a company’s reputation. Similarly, high quality translations can make all the difference. Whether it’s welcoming visitors to the website, exporting goods or conducting online transactions, localised content has the power to make customers much more receptive to your message.”