Video: New look for MPAD

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A Truro creative agency has celebrated 15 years in business with a new look and change at the top.

MPAD, set up in 1999 by Mark Picken with support from the Prince’s Trust, has unveiled a brand refresh, along with a new strapline – The Positive Impact Agency.

After 15 years heading up the business, Mark is embarking on a new role as creative director, while wife Rachel Picken will take up the reins as managing director.

The team presented the new brand identity to clients and supporters at a 15th birthday party at the Driftwood Spars, St Agnes on Thursday (May 8).

The party featured a specially brewed beer designed by Mark Picken, working with the Driftwood’s brewer Pete Martin, dubbed The Beardstroker.

MPAD also screened a short film – The Agency – produced with award winning film-makers Brett Harvey and Ian Bucknole, which provides a glimpse at the agency’s family-friendly culture.

Mark Picken said: “It’s been an incredible journey to take our agency to this stage. I started out in a tiny office in Penryn, and have experienced the ups and downs of launching a start up and surviving recession, but throughout we have been proud of our reputation for excellent communications.

“Our new brand strapline reflects our desire to create a strong impact for our clients, but also our culture and reputation for being nice people to deal with.”

The MPAD team also comprises PR account manager Nigel Barker, designer Matt Hollands, project and quality manager Julie Dearden, office administrator Sammy Mudhar and finance administrator Lisa Crook, alongside a roster of specialist freelancers.

MPAD will be exhibiting at the upcoming Cornwall Business Fair on Wednesday (May 14), where it will be showcasing recent projects with positive impact plus offering take-away samples of their beer.

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