Guardian turns to Type

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Jess Collins, creative director at Tremough-based Type, was asked by the Guardian last week to feature as an expert in an online discussion on content marketing.

Jess Collins
Jess Collins

Collins commented and discussed topics such as benchmarking for success, ROI, and offered advice for small businesses looking to make an impact through content marketing on a limited budget.

She said: “We were really honoured to be asked to speak for the Guardian on this topic, particularly since we are an agency specialising in content.

“I mentioned on the day that SMEs no longer need a multi million pound marketing budget to compete with the giants in their industry. A good content strategy will ensure you build relationships and trust with your customer and help you to achieve your core business goals.”