Success in 140 characters


A local specialist photography company has grabbed the attention of one of Britain’s best known entrepreneurs and star of the TV series Dragon’s Den, in a single Tweet.

Sam Wardman
Sam Wardman

Samantha Wardman set up her company SpheroVision South West in June 2013, and just six months in has already earned herself the prestigious title of Small Business Sunday winner in Theo Paphitis’ Twitter competition.

Every week, Theo Paphitis – a retail magnate and British entrepreneur, runs ‘Small Business Sunday’. Between 5pm and 7.30pm every Sunday, small businesses are tasked with tweeting the ex-Dragon @TheoPaphitis and #SBS, describing their business in one tweet in an attempt to grab his attention.

Paphitis then reviews the hundreds of tweets he receives and chooses his favourite lucky six who are then re-tweeted on the Monday at 8pm to his 400,000 followers.

Her winning tweet was, ‘@TheoPaphitis The sky’s the limit, or not…fantastic, interactive, cost effective, 360 tours even on airlines! #SBS

A key part of Wardman’s marketing strategy is the effective use of social media. She set up a Twitter account in September and after receiving advanced Twitter training via Leading Women UK in October, heard about the Theo Paphitis #SBS competition.

She commented: “I was stunned and delighted to be chosen as a winner by Theo Paphitis – one of the most recognised and respected businessmen in the UK. My Twitter following has pretty much doubled, hits to my website have gone up exponentially and I have already received several enquiries.

“As a small Cornish business this has been a real boost and will certainly add real credibility to my marketing in 2014.”

SpheroVision South West offers businesses in Cornwall and Devon 360 degree panoramic virtual tours which can be embedded into their websites.