Three more for Frugi


Childrenswear company Frugi continues to expand following three new appointments to its head office in Helston.

L-R: Matt Machin, Emma Lydon and Stephen Bedster

Matt Machin, Emma Lydon and Stephen Bedster have all joined the firm to bolster its marketing and online presence.

Kurt Jewson, Frugi’s co-founder, said: “It is an exciting time for Frugi. We are currently growing at an incredible 40% a year and our name is really getting out there. We’ve been able to attract some truly talented people recently to join our team here in Cornwall, and these guys are the best in their field.”

Lydon, who is Frugi’s new head of sales and marketing, added: “Frugi are a great company. I’ve long been a fan, and I’m really looking forward to helping them to grow further to achieve their ambition of becoming “The most desirable and trusted clothing brand on the Planet.”

Frugi is looking to make a further three appointments this summer, including a full-time overseas trade account administrator, a part-time trade account administrator and a junior clothing designer.