The Cornish Mead Company has had a makeover for the first time in 50 years by Falmouth-based agency, Gendall.
Gendall secured the contract in November and was asked to refresh the brand and make it appeal to a new audience of mead drinkers, with specific designs for the fruit wines, traditional mead and liqueur.
After 50 years of using the same bottle, The Cornish Mead Company wanted to change the distinctive shapes of its bottle, but to honour the previous design.
Gendall used many of the elements of the previous packaging and blended these with illustrations including tattoo designs for the mead products, which were inspired by the company’s location and Cornwall’s nautical heritage. Illustrations of fruit plants were used for the fruit wines.
Gendall only had a six-week turnaround period from brief to delivery – the first lines hitting the shelves of regional Tesco’s, Morrison’s and numerous independent stores in early February.
Based in Penzance, The Cornish Mead Company owns four meaderies in Cornwall and has been producing mead since 1951.