Sharp’s Brewery has relaunched the first of its new Seasonals ales following a redesign of the brand by Hayle-based Nixon Design.
The Seasonals ales have been developed in partnership with Eden Project, where many of the ingredients are being grown.
Red Ale is the first beer to feature in the range, aged with Cornish Oak for Autumn, and is represented by autumnal colours and an illustration combining an oak leaf, hops and acorns.
Nixon’s managing director Martin Nixon said: “The new Seasonals branding reflects Sharp’s progressive and innovative approach to brewing. The brewery identified an audience of ale drinkers that aren’t being targeted currently and developed a design brief to address this gap.
“Were confident the new Seasonals brand will appeal to a wider audience and help to increase awareness and grow sales for this leading Cornish brewer.”