Wild Card has been appointed by Rodda’s to handle consumer, trade and digital public relations for its Cornish Clotted Cream brand.
Wild Card’s campaign for Rodda’s will aim to raise awareness of the brand and focus on its Cornish Clotted Cream, educating consumers about the “superior quality, taste, and versatility”.
The campaign, which will target the consumer media, trade publications and social media channels, will also focus on calendar dates and eating occasions to highlight Rodda’s as the “superior choice” dessert accompaniment.
The account, which is headed up by account director, Georgie Upton, will be managed by Wild Card’s Truro and London offices.
Kate Wild, founder and managing director of Wild Card, said: “We’re thrilled to be working with an iconic brand like Rodda’s and look forward to driving awareness of the brand, particularly outside of the south west, where it is quite well known already.
Wild Card’s Cornish clients include Fifteen Cornwall, Fish for Thought, Kelly’s of Cornwall Ice Cream, Lynher Dairies and Origin Coffee.