St Austell-based company 100% Organics opted for a change of pace last week, taking selections of its new skincare product range to top beauty journalists in London.
Not content with merely adding to the deluge of freebies these reporters receive in the post each day, Angela Young, managing director and James Warner, sales manager decided to give them the personal touch.
With the products innovatively displayed in wooden boxes lined with some soft Cornish turf, and hand-delivered by brand ambassadors direct to the journalists, Young and Warner ensured that their 100% Organics range would not go unnoticed.
“It was a hectic couple of days,” reported Warner, “but really rewarding knowing that the journalists will be receiving our range in such a unique and memorable package.”
Young added: “It may seem like a lot of effort for what may essentially be seen as a delivery, but 100% Organics is all about using the best ingredients to create the best quality products – any less and we would be letting our products down.”