Wetsuit designer making waves


Fledgling Cornish company Slynk Wetsuits has been attracting worldwide attention in just a few months, having been chosen for Nike’s latest advertising campaign and being worn by BBC Countryfile presenter Ellie Harrison.

Joanne Bennett at work
Joanne Bennett at work

Slynk Wetsuits was launched earlier this year by previously unemployed designer Joanne Bennett. She received support in starting her own business from the ESF Convergence-funded Skills Support for the Unemployed (SSU) project, via Truro and Penwith College.

Bennett, who is based in Newquay, said: “In the short few months since starting my company, Slynk Wetsuits has had notable commercial success, specifically being chosen and used in the latest global Nike motivational ad campaign and being worn by ecologist and naturalist, Countryfile presenter Ellie Harrison.”

Mark Yeoman, head of ESF Convergence Communication, said: “The long-term robustness of our economy depends on the ability of businesses to embrace new markets.

“The ESF Convergence investment through Skills Support for the Unemployed and Truro and Penwith College has meant that a talented Cornwall-based designer has rapidly been able to carve a niche and name for her products in the global marketplace.”