Unlocking that ‘ice cream moment’


More than 120 Cornish businesses and graduate job-seekers attended Unlocking Potential’s inaugural Connect conference this week at the St Austell Business Park.

And they were inspired by two big names from the world of marketing and the world of sport – brand innovator Chris Moss, and rugby World Cup winner and acting Cornish Pirates CEO, Josh Lewsey.

Lewsey delivered a special workshop on high-performance teams and discussed with graduate job-seekers the need to be confident and learn from your mistakes.

Chris Moss addresses delegates this week's Connect event
Chris Moss addresses delegates at this week’s Connect event

Moss, who founded the Orange brand and is both a former chief executive at 118 118 and marketing director of Virgin Atlantic, challenged Cornish business leaders to encourage innovation from within their own company, to find that “ice cream moment”.

He said: “Unlocking potential is the most powerful thing we do. Each and every one of us has an amazing talent but all too often we shy away from it. At work, we have to make sure we exercise our creative genius as the brain is a muscle. Sir Richard Branson gave us all at Virgin Atlantic the opportunity to exercise our creativity.”

Connect Days are large-scale conferences aimed at business owners and managers, graduate employees, graduate jobseekers as well as undergraduate students in Cornwall and the Isles of Scilly.

Managed by Plymouth University and Cornwall College, Unlocking Potential is funded by ESF and ERDF to help business develop and people grow. This is the first Connect Day it has held to encourage the business community in Cornwall to take some time out of the day-to-day, get some new perspective and remind themselves about the services available to help them.

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