It’s all about Potential


Jojo Maman Bebe, Coffee Republic, Burts Chips and i-to-i are just some of the famous brands who have been sending Christmas messages to Cornish businesses over the past couple of weeks.

Video advice messages have been emailed out as part of the recently launched Unlocking Potential business support programme.

The videos were shot at the launch events during Global Entrepreneurship Week in November. Around 400 Cornish businesses attended one or more of the five Enterprise Heroes events, held in St Ives, St Mellion, Falmouth, Pool and Wadebridge.

The new business support programme for Cornwall and the Isles of Scilly is funded by Convergence and is promising “inspiration, knowledge, genuine insights and support for businesses in Cornwall and the Isles of Scilly”.

Unlocking Potential is following a similar model to the graduate placement programme, Unlocking Cornish Potential (UCP), as interim director Mark Smith explained: “Unlocking Potential will become the umbrella brand for a number of programmes in Cornwall, including Unlocking Cornish Potential.

“It’s similar in brand to UCP as it is built on the key successes of the UCP programme: listening to the customer, providing a focussed and supportive growth environment for a defined group of people and working with them in a way that suits their needs.”