Marketing masterclass for lucky 13


From yacht fenders  to buggy blankets, Cornish products and services could soon be making a bigger splash on the world stage – after 13 ambitious businesses took part in an innovative masterclass on global marketing.

Designed to help businesses in Cornwall and the Isles of Scilly trade internationally, the free  ‘Marketing for International Growth’ workshop was the first under the Duchy’s new, £2 million pound UKTI Globalisation Project, which has received ERDF Convergence investment.

Stephen Bohane of South West RDA said: “The South West RDA is committed to helping businesses in Cornwall grow through increasing their international trade. These pioneering workshops are helping many Cornish businesses move into export for the first time.”

Rory Uniacke  of UKTI commented: “These workshops are designed to give small and medium sized Cornish businesses the knowledge and skills they need to trade overseas.  We want to see a step change in the number of businesses in Cornwall and the Isles of Scilly that build profitable international business. Too many businesses in Cornwall with huge potential are held back by lack of information and support.”

Businesses attending the inaugural event, at the Fowey Hall Hotel, had been hand-picked for their high growth potential in overseas markets.

Paul Clark, Director of Packet Ship Technologies, who attended the workshop said: “We are a small company with big ambitions.  This is an excellent initiative that can help transform our dreams into reality by showing us what we need to do to build business in overseas markets. Without this kind of support, it would be a lot more difficult to know how to expand our trade overseas.”

The next workshop being run by the UKTI Globalisation Project will take place on  February 9 and 23.  This is on ‘Supercharging Agents and Distributors’ at Woodland Valley Farm near Truro.

Businesses that are interested in attending this workshop should call Lenna Bithell on 0845 60 23657 (ext. 8205)  as soon as possible, as places are strictly limited.