Taking on the ‘world’s toughest row’

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A Cornish businessman is set to row 3,000 miles across the Atlantic for charity.

Together with three friends, Dan Dicker, founder of Perranporth-based sustainable drinkware specialist Circular&Co, will embark on the ‘World’s Toughest Row’ to raise funds for Diabetes UK, Cancer Research and The Final Straw Foundation, with a fundraising goal of £200k.

The epic journey will get underway this December, departing from San Sebastian de La Gomera in Spain before finishing up in Nelson’s Dockyard in Antigua.

Inspired by Dicker’s commitment to sustainability through Circular&Co., the team has partnered with the UK National Centre for Composites and Rannoch Adventure. Together, they are building a boat which is not only made from recycled materials but will also be fully recyclable at the end of its useful life, showcasing a new standard in low-carbon and circular design.

The team’s efforts also extend beyond the race itself, as they will be collaborating with Professor Richard Thompson of Plymouth University to track and analyse plastic pollution, contributing to the university’s work on developing software which can track large plastic items out at sea via satellite.

“This idea started, as many of these things do, as a chat down the pub – and now we’re rowing the Atlantic,” said Dicker.

“Our boat is more than just a vessel; it’s a statement on the potential of circular design. We want to show the world that plastics, when used responsibly, can be repurposed and reused. This mission is about inspiring change and encouraging everyone to embrace circularity in their daily lives.”

For further information or to support the team’s efforts, click here.