A new Cornish-sourced energy drink has been launched with a percentage of profits set to go the Surfers Against Sewage charity.
National energy drink brand Tenzing has collaborated with Cornish Seaberry and Cornish Sea Salt to launch the new Cornish Seaberry blend, which will be sold in selected stores nationwide.
Cornish Seaberry founder, Seth Pascoe, first came across seaberries when hiking to Everest basecamp in Nepal. Suffering from altitude sickness, a Sherpa gave him seaberries and the physiological benefits were transformative. When he returned to Cornwall, he discovered the berries growing on a coastal path.
Tenzing founder and CEO, Huib van Bockel, said: “We’re passionate about sourcing local and supporting local. At Tenzing we only source nature’s most powerful ingredients, and we don’t have to look very far when we’ve got Cornish seaberries on our doorstep.
“And what’s better, every can of this limited edition sold will have a direct, positive impact on our Cornish partners with proceeds going to Surfers Against Sewage. I hope other businesses will follow suit and invest in local communities too.”
Pascoe added: “Cornwall is renowned as being a foodie destination and it’s a big part of the Cornish identity. I’ve lived in Cornwall all my life and I feel proud of the entrepreneurial spirit that abounds in Cornwall.
“It’s fantastic to see Tenzing doing the right thing by sourcing ingredients from local producers such as myself. It bolsters the local economy and as Tenzing is available nationwide it helps businesses like ours reach a much larger audience.”