Seasalt Cornwall has launched a major campaign in support of the mental health charity Mind.

The Between The Lines Sailor Shirt is a reworking of the brand’s iconic Breton stripey shirt, incorporating Mind’s signature blue against white. All profits from sales of the shirt will go to the clothing brand’s charity partner, Mind, with the aim of raising £45k to provide help to anyone experiencing poor mental health.

To support the campaign, five people from the Seasalt Cornwall and Mind community who each have lived experience with a mental health problem, shared their stories. Jonny, Ridhima, Pete, Kerry and Sara feel passionately that opening up the conversation is a crucial part of raising awareness and reassuring others that they are not alone.

The campaign is part of a three-year partnership between Seasalt Cornwall and Mind. The clothing brand has committed to donating £100k per year for three years (2021-2023) to support the charity’s vital work.

Paul Hayes, CEO at Seasalt Cornwall, said: “We share Mind’s belief that no-one should have to face a mental health problem alone, which is why we are proud to support the charity’s valuable work. Our Between The Lines campaign aims to highlight the importance of checking in on each other.

“We hope our customers will wear their Between The Lines stripes with pride, reassured by the knowledge that their purchase will go towards providing support to people who are struggling with their mental health.”