New beach clean campaign


Sharp’s Brewery is teaming with Surfers Against Sewage (SAS) and the Stonegate Group in a new fight against the rising tide of plastic pollution.

And volunteer beach cleaners who get involved with the week-long campaign will receive a free pint of Atlantic Pale Ale as a reward for their efforts, from 31 Stonegate outlets across the south west.

The initiative will be launched at The Sloop Inn in St Ives this Saturday (April 2) from 1pm until 2.30pm, where members of the Sharp’s Brewery and SAS teams will facilitate a beach clean. The Sloop Inn will subsequently offer finger food and entertainment and a free pint of Atlantic Pale Ale (courtesy of Sharp’s Brewery) to all participants over the age of 18.

Visitors to any one of the Stonegate outlets over the week will notice Sharp’s Atlantic clean up pods outside. These have been developed specifically for the campaign and contain everything needed for a quick beach clean, such as branded reusable litter pickers and sacks.

Sharp’s Brewery’s marketing controller, James Nicholls, said: “We’re really excited about the launch of the campaign week and we hope our new Atlantic clean up pods will allow communities to remove many tonnes of plastic pollution from their much-loved local beaches and greenspaces over and over again.”

Director of fundraising at SAS, Pete Lewis, said: “We’re delighted to be supporting Sharp’s Brewery and the Stonegate Group with this great initiative. The more people we can encourage to take part in beach cleans the better.”

The Stonegate venues that will be taking part in the scheme can be viewed via the Atlantic pint finder here.