Frugi launches Happy Childhood Fund


Helston-based children’s clothing company, Frugi, has launched a new Happy Childhood Fund initiative to help improve the lives of vulnerable children living in poverty throughout the UK.

Applications will open four times throughout the year and will last for three weeks each time.

Frugi is encouraging charities to apply from all over the UK and is seeking to fund projects in their entirety, not simply running costs. The Childhood Fund is only open to UK charities and a registered charity number is essential. The maximum funding is £5k per project.

CEO Hugo Adams said: “I am extremely excited to announce the launch of our Happy Childhood Fund at this precarious time. It goes without saying that many children and families have been put under a lot of strain these past few months.

“By aligning our goals and combining funds with many other worthwhile charities all over the country, Frugi can make a bigger impact in helping many vulnerable children lead better, happier lives.”

For full details of the Happy Childhood Fund and to apply, click here.