A Tribute to our heroes

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St Austell Brewery has launched a new initiative, enabling its customers to say ‘thanks’ to those who deserve it most by gifting them a well-deserved pint.

Those who want to thank a key worker – or a local hero who has helped them in these difficult times – can now buy them a pint, which can be redeemed as soon as social distancing restrictions have been lifted, and pubs reopen. Pints can be claimed in any St Austell Brewery managed pub, as well as the Hick’s Bar at the brewery, within three months of them reopening their doors.

For every pint bought, St Austell Brewery’s Charitable Trust will also match donate £4.50 to NHS Charities Together. For any free pint vouchers that aren’t redeemed within the three months of the pubs reopening, 100% of the un-claimed pint cost will also be donated to NHS Charities Together.

To thank a hero, people can visit St Austell Brewery’s online shop, add a ‘hero pint’ to their basket and draft a short message for their nominee. The brewery will then email the recipient a single-use voucher, with details on how, and where, they can redeem their pint.

Piers Thompson, external relations director and great-great grandson of St Austell Brewery’s founder, Walter Hicks said: “Right now, there are people across communities large and small doing their bit in the fight against Covid-19; from our incredible NHS staff, volunteers and carers, supermarket and production workers, delivery drivers – and the hundreds of heroes in-between.

“We’ve created this pint gifting scheme to give people the opportunity to say “thank you” to the Coronavirus heroes in their communities, for their incredible work.

“We’re delighted to say that our Charitable Trust will be matching the cost of every pint bought, and donating to NHS Charities Together which represents, supports and champions the work of the NHS’ official charities.”

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