England rugby union star and proud Cornishman, Jack Nowell, is set to launch a new ale in collaboration with St Austell Brewery to raise funds for the Royal National Lifeboat Institution charity.

Cousin Jack, a traditional English Pale Ale, will be crafted on St Austell’s Small Batch by Nowell alongside the company’s brewing team and will launch in January to coincide with the Six Nations Rugby Union Championships.

The brewery will be donating 5p to the RNLI charity for every pint of Cousin Jack sold.


Commenting on the new ale, St Austell brewing director Roger Ryman said, “This is one of those collaborations that just came together seamlessly. With the strong connections that both we and Jack have with the RNLI, it made perfect sense to cement our new partnership with a brew that gave something back to the organisation that is so important to the Cornish way of life. The launch in January will give us the ideal opportunity to bring everyone together to celebrate the work of the RNLI and raise extra funds as well.”

Rising rugby union star Jack Nowell became St Austell Brewery’s charitable trust ambassador earlier in the year. Patrick Harvey, Coxswain of the Penlee RNLI lifeboat in Newlyn where he grew up, said: “As a local trawlerman, Jack’s Dad has always had a close connection to the volunteers at Penlee and so Jack’s grown up with the charity.

“He can see the station from his bedroom window and he’d often stop by for a cup of tea on his way home from school.

“He’s a big hearted young man and we’re extremely proud of what he has achieved, but also what he gives back to his local community.”