Frugi reveals chosen charities


Leading organic and ethical childrenswear brand, Frugi, has revealed its three chosen children’s charities to be supported as part of its new Little Clothes BIG Change project, which officially launches today (June 2).

Anna’s Hope, Pump Aid and The Sick Children’s Trust were the three charities selected, from applications it received from around the world.

Over the past 12 years, Helston-based Frugi has donated more than £245k to environmental charities through the 1% for the planet scheme and the team is now looking forward to continuing its commitment to donate 1% of its turnover, but through its new initiative.

The Little Clothes BIG Change project will see Frugi support these three children’s charities, as well as continuing to support the Cornwall Wildlife Trust and its charities in India.

From today, following every purchase at, customers will be asked to select the children’s charity that resonates with them the most. At the end of the financial year, Frugi will present each charity with the donations raised from sales.

Commenting on the launch of the Little Clothes BIG Change campaign, Lucy Jewson, Frugi’s co-founder, said: “We are extremely excited to launch our new campaign and so thrilled to be supporting these three wonderful children’s charities.

“Frugi was founded from a passion to be environmentally friendly, and we are all so proud to have raised money for such wonderful causes over the years. This year, we decided we wanted to support what Frugi also stands for; children.

“Frugi will now support our local wildlife, our suppliers in India as well as these three amazing charities. We can’t wait to build relationships with people who are really making a difference to the lives of little ones.”