Frugi unveils new charity campaign


Leading ethical childrenswear brand, Frugi, is looking for three charities to support as part of its new charitable campaign.

The Little Clothes BIG Change initiative will see Frugi support three worthy causes that are making a positive difference to the lives of children.

Over the past ten years, the Helston-based business has donated more than £245k to environmental charities through the 1% for the planet scheme.

For the next chapter of its philanthropic work, the brand says it wants to focus on the “little people” they make their organic clothes for.

Frugi will continue to donate 1% of its turnover each year to charity by supporting the Cornwall Wildlife Trust and its charities in India, but in addition to this, it is now looking to support three children’s charities.

For the next four weeks, Frugi is asking charities to apply for funding via a page on its website.

After the applications have been shortlisted, Frugi’s charity committee will select their three chosen children’s charities to support for the year. Like the popular green coin scheme, Frugi will then ask its customers to select which of the three charities they’d like their support to go to every time they go through to the online checkout. Customers can choose to support all three, or choose the charity that resonates with them the most.

Commenting on the campaign, co-founder, Lucy Jewson, said: “We are extremely excited to launch our new campaign.

“Frugi was founded from a passion to be environmentally friendly, and we are all so proud to have raised money for such wonderful causes over the years. This year, we decided we wanted to support what Frugi also stands for; children.

“Frugi will now support our local wildlife, our suppliers in India as well as three children’s charities; we can’t wait to build relationships with people who are really making a difference to the lives of little ones.”