Sharp’s has partnered with the Cornwall Air Ambulance Trust with the aim of raising £10k for the charity this year.
The Rock-based brewery will donate 5p from the sale of each pint of Sharp’s Own, Sharp’s Special and Cornish Coaster in the Duchy.
Sharp’s is providing Cornish bars, pubs and restaurants with pump clip attachments to help promote this charitable initiative and will also be raising awareness at the Rock Oyster Festival this summer.
General manager, Emma Bebbington, said: “Cornwall Air Ambulance plays a vital role in our community that we couldn’t possibly do without. Everyone at Sharp’s greatly admires the fantastic work carried out by the charity’s pilots, paramedics and support staff and this partnership will raise awareness of the service all around Cornwall.”