Vivienne Westwood pieces, graphic novels, Royal Doulton and other collectables are just some of the items going under the virtual hammer to raise funds for Cornwall Air Ambulance (CAAT).
The charity has launched an Ebay shop with plans to list up to 200 items each week and raise up to £50k over the next 12 months using the online auction site.
CAAT is now appealing for volunteers to help run the shop, listing items and processing them once bid for and bought.
Ebay co-ordinator Nicole Hawkesford said: “It’s effective fundraising because the overheads are really low cost compared to a high street retailer.”
Stock to sell on line is hand-picked by volunteers at CAAT’s network of charity shops throughout Cornwall.
So far CAAT has a team of four volunteers working on the shop, who are responsible for photographing each item, setting up a listing with a description and responding to queries from potential buyers.
Once sold, they are then packaged up and posted out. Hawkesford and her team ensure there is rolling stock of up to 100 pieces online at any time.
CAAT hopes to grow the Ebay team to up to 12 volunteers. Anyone interested in getting involved can call 01726 871222.
Paula Martin, chief executive of CAAT, said: “We’re working hard to grow our retail side of the charity, both online with Ebay and on the high street with our charity shops.”