Truro BID launches website


A website dedicated to all there is to know about Truro city centre has just been launched by Totally Truro Business Improvement District (BID).

The informative new site EnjoyTruro covers all aspects of what the city has to offer, including events, news, listings for shops and business, and even where to park.

All 416 levy payers as well many others within the BID district were each offered a free page on the site and currently more than 300 business and organisations are listed.

BID manager, Neil Scott, is proud of the final product.

“The website looks fantastic, it’s easy to use and truly celebrates our city,” he said.

“This is the first website of its kind for the city, and retailers and workers within Truro really deserve it.

“After all, it’s a wonderful, vibrant city with lots to offer, a wide variety of shops and business, all of which deserve to be celebrated. What better way to do this than by having a website dedicated to Truro.”

A marketing and communications officer is currently being recruited to regularly update and continue to develop EnjoyTruro.

Future developments will include member messaging, helping members of the BID to keep in touch via email, and log-ins for traders to update their own page.

The site was designed and built with the expertise of several Cornish companies, led by Truro-based marketing company, mpad.

The mpad team was supported by programmer Adrian Keeling-Look of LOOKSystems in Falmouth and Padstow-based designer Rickie Staple.

Rachel Picken, PR consultant at mpad who produced the content for the website said: “This has been an incredible project to work on, particularly since traders from Truro’s BID have been very enthusiastic and looking forward to the site going live.

“It was a huge undertaking to arrange individual pages for each BID member so we’re still working to get people on board. If you know your business or shop is within the BID area and not yet on the site, please get in touch and we can arrange your listing.”

A champion for EnjoyTruro is Sam Parker of Artisan Cookshop, who sits on the marketing committee of Totally Truro.

“Having a single, comprehensive website all about Truro is brilliant. It’s a great opportunity for independent retailers to get noticed and raise their profile.

“I know I will find the site really useful and I’m sure many others will as well.”