Dales named SEAT Dealer of the Year


Dales Cornwall has been named SEAT Dealer of the Year for the sixth time in seven years.

While Dales Summercourt received the prize of SEAT Dealer of the Year for combined sales, services and parts – its first time winning this specific accolade – Dales Scorrier was awarded first place in the New Car Retailer of the Year category for a second year in a row.

Dales Scorrier sales manager, Adam Gill, said: “This is the sixth major award in seven years, on top of countless other separate category awards.

“All I can say is that there is no magic formula – but it’s all about the people, as well as them sharing the same vision and values. We have a clear objective that prioritises customer satisfaction first and foremost, followed by loyalty. Then we ensure there are processes in place for happy, motivated staff to deliver those objectives.”