A Cornish business has made history by being the first retailer ever to be awarded full marks in every category of the Drapers award for Best Customer Experience.

This makes Wadebridge-based lingerie retailer Mish the best customer experience across all retail fashion outlets in the UK and Ireland.

The Drapers secret shopper said she was “so impressed” with the service at Mish, praising staff as “friendly and very knowledgeable” and for whom “nothing was too much trouble”. The awards celebrate the achievements of the very best independent fashion retailers from across the UK and Ireland and the bestselling brands that make them so successful. This prestigious event is one of the most admired and highly respected in the fashion industry.

With five fully trained bra fitters, Mish helps women find their perfect style and size of lingerie including maternity, nursing, post surgery, teen bras and sports wear, helping all women feel comfortable in styles that they love.

Founder of Mish, Michèle Poynter, said: “We are thrilled to receive this prestigious award and to be told that we received 100% in every judging category is just such an incredible achievement. It is testament to the wonderful team at Mish that they deliver such an exceptional level of service at all times, even under the most exceptional circumstances that we have seen over the last 12 months.”

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