Cornwall has once again fought off competition from across the country to be crowned Best UK Holiday County or Region in the British Travel Awards for the second year running.
The Duchy attracted the lion’s share of the public vote outshining neighbour, Devon, which along with Cumbria in the Lake District, was announced as a runner-up. This marked an impressive double award win for Cornwall as St Ives was also named Best UK Seaside Town.
Over 220,000 people voted in this year’s British Travel Awards which boasts over 70 categories and span every type of holiday experience, making them the largest awards programme in the UK.
Malcolm Bell, head of tourism at VisitCornwall, the Cornwall Development Company tourism service for the county, collected the awards on behalf of Cornwall and St Ives at last night’s ceremony which was held at Battersea Evolution in Battersea Park, south west London.
He commented: “I am immensely proud to accept these Awards for Cornwall and St Ives. To win at both county and town level is a huge achievement and the fact that the awards are based on public opinion make them even more significant.”
Carolyn Rule, cabinet member for economy and regeneration and tourism portfolio holder, added: “These awards are testament to the commitment and hard work of the tourism sector in Cornwall and St Ives and are wholly deserved. The industry is becoming increasing competitive, especially under the current economic pressures, and these awards will play a significant role in reassuring both previous and potential visitors of the quality status of Cornwall”