New CEO at Frugi


Helston-based organic children’s clothing company Frugi has appointed a new CEO.

Sarah Clark will take up the reins from Hugo Adams on March 1.

Clark brings a wealth of experience in leading global brands and omnichannel businesses at a local, regional, and global level across Europe, USA, and Asia Pacific.

For 14 years she worked with Procter and Gamble overseeing its beauty-care businesses and then moved to iconic cycling brand Rapha for five years where she was appointed CMO and then CCO.

Latterly she has been CCO of luxury British furniture brand OKA, founded by David Cameron’s mother-in-law, Lady Annabel Astor and sold to Investindustrial group in 2018.  At OKA she has been spearheading the evolution of the brand, the digitisation of the business and the international expansion plans.

Chair at Frugi, Julia Reynolds, said: “The board is delighted to be working with such a high calibre individual as Sarah who is joining the business at a time of fast growth. The business has ambitious plans and with Sarah at the helm, we are confident that the business will go from strength to strength.”