Frugi appoints marketing head

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The Helston-based childrenswear brand, Frugi, has appointed a new head of marketing.

Laura Hickman Sparkes
Laura Hickman-Sparkes

Laura Hickman-Sparkes joins the company from Bupa, where she was head of consumer marketing.

She said: “I am honoured to have joined Frugi at such an exciting time.

“The brand has experienced phenomenal year on year growth and with the ambitious plans to increase turnover from £5 million to £30 million over the next five years, I am getting stuck in right away as it is my responsibility to make sure the marketing team support these developments, whilst ensuring we maintain our strong ethical values.”