Diageo man joins Rodda’s

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Rodda’s has appointed a new commercial manager to support its sales with major retailers.

Peter Faulds
Peter Faulds

Peter Faulds has extensive experience in the delivery of channel strategy as well as sales and marketing, having spent 30 years with consumer goods company Diageo in a number of roles including channel director, business unit director and sales capability director.

He commented: “I am delighted to be joining Rodda’s in this exciting era of its brand development.

“I am looking forward to helping drive this next stage of the company growth reinforcing their position as market leader.”