Marketing expert joins Truro agency

A marketing expert with a background working for some of the country’s leading brands has strengthened the team at a Truro-based agency.

Sam White has relocated to Cornwall from London and joined MPAD in the company’s Cathedral Lane base.

She arrives with 16 year’s experience in print, direct mail and digital marketing, having worked at some of the country’s leading agencies including M & C Saatchi, Joshua and Red Square for clients such as Help the Aged, Nescafe, NatWest and Porsche.

MPAD’s managing director, Mark Picken, said: “We’re very excited to have someone of Sam’s experience and calibre join the team.

“She’s got a great understanding of branding and strategy which has really boosted our offering to clients. It strengthens our expertise across the marketing mix and is a great support to the graphic design team.”

White’s role involves brand strategy and positioning, project management and new business acquisition.

She is also lecturing on the BA advertising course at University College Falmouth.

White said: “MPAD is a well established and respected agency in Cornwall and I’ve been inspired so far by the team’s ambition for growth and focus on offering very specialist experience.

“I’ve been getting involved with a huge breadth of sectors and creative briefs, which has been an interesting challenge. Cornwall has a vibrant business community, full of people who are passionate about what they’re doing, which is so refreshing.”