St Austell based Fluid Branding have acquired Falcon Print and Promotions Ltd, based in Suffolk.
Having built a successful merchandise business over the last 28 years, Falcon owners Paul Peachey and Les Wright felt the time was right for change. Fluid Branding’s experience in digital marketing, creative services and systems development will enable Falcon to grow its existing customer base. Falcon would bring its own expertise in customer service to the enlarged business, which would also benefit from economies of scale.
Fluid Branding chief executive, Matt Franks, commented: “Falcon Promotions was built around an acute focus on customer service. The majority of clients and staff within the business have been loyal to the company for many years. This is something we’ll ensure stays central to the future of the business.”
Peachey will continue with Falcon Promotions as sales director for the foreseeable future, whilst Wright will retire from the industry.
Fluid Branding managing director, Miles Lovegrove, also commented: “This is a really exciting development for Fluid Branding. We took our time to find the right company to take the business forward. Falcon have an excellent reputation, we look forward to combining forces to really drive the business on.”