Local opinion sought on rebranding


A leisure Centre in North Cornwall is about to undergo redevelopment but not before the people who live and work in the area have had their say on what the changes will look like.

The proposals have been developed by graphic design and communications consultancy Sames + Littlejohns who have been appointed by Camelford Leisure Centre to provide support in the development of a new brand identity for them.

Camelford Leisure Centre, formerly managed by Carrick Leisure, faced the threat of closure. Following a highly publicised public outcry, a community-based business plan was devised by a local committee with the aim of persuading Cornwall Council to not close the Centre and to allow them to take control of the venue. Following their successful application, the operation of the Centre was transferred from Carrick Leisure to a new Industrial & Provident Society in December 2012.

David Sames director of Sames + Littlejohns, said “We’re delighted to have been successful in our bid to work on such a high profile project as this, and at a time when we’re growing our business and near to celebrating our first year located within the Tremough Innovation Centre, Penryn. Given the Director’s overall ambition and their receptiveness to our process, we feel that there is an amazing opportunity to produce some original solutions, that should go far towards helping them truly differentiate themselves within their market”

Camelford Leisure Centre is hosting a public open day on Saturday 16th February so to allow the community a chance to meet Directors, the new management and staff, to see the facilities and to participate in activities. Throughout the day, visitors will also be offered the opportunity to view and comment upon the branding proposals.