Market intelligence experts at PFA Research have won a government grant to relaunch a service that records opinions and insights of Cornish residents.
The agency, which is based at Tremough Innovation Centre, provides marketing information and insights to businesses around the UK and pitched the project to Cornwall’s Growth Hub Grants Programme.
What Cornwall Thinks, is a new service built on an existing scheme, that is destined to become a powerful tool for digging into issues facing our communities.
As well as being able to get their voice heard, it will also help a wide array of public and private organisations, including charities, to get a better understanding of the audiences they are hoping to serve.
Funding for What Cornwall Thinks has been allocated from Cornwall Council’s Growth Hub Grants Programme which is part of the Good Growth Programme that is delivering the UK Shared Prosperity Fund in Cornwall and Isles of Scilly.
PFA’s founder Robert Rush is the market research expert behind What Cornwall Thinks. He said: “This presents an incredible opportunity to capture very important data and it’s been kindly made possible by our funding partners who had the vision to see what we were trying to build.
“We are looking forward to creating not just a database of opinion but also a valuable business insight tool that will enable Cornish people to access more of the products, services and amenities that they want and that will make a meaningful difference to their lives.
“The first step towards that is us gaining a clearer understanding of what matters to people who live in Cornwall today.”
Cornish residents can sign up to What Cornwall Thinks via its new website www.whatcornwallthinks.co.uk
