Cornish distiller, Wrecking Coast, has relaunched its spirits with a new look and a focus on sustainability.
Tintagel-based Wrecking Coast distills its gins and rums with natural Cornish spring water and botanicals harvested from the local coastline.
With a clear move away from the original brand, the new bottle draws inspiration from the seas with a distressed bottle reflecting the brand positioning and name.
The packaging also aligns with Wrecking Coast’s commitment to preserving the environment. The bottle is crafted from wild flint glass, made entirely from 100% post-consumer recycled content (PCR), while the innovative corkcoal stopper, a blend of cork and activated charcoal, has no cork taint ensuring there is no colour transfer to the clear spirit.
Paul Barber, MD of Stargazey Spirits, the parent company of Wrecking Coast, said: “Wrecking Coast really is a true taste of the Cornish coastline and with this relaunch, we’re not only staying true to the heritage and taste of the distillery and brand but also taking steps to ensure our packaging is environmentally responsible.
“To cut our carbon footprint we have reduced the weight of our glass by over 400 grams. Our spirits are a tribute to Cornwall, and it’s important to us that we protect what makes this place so special.”
