St. Ewe reveals a new look


St. Ewe Free Range Eggs has unveiled a bold and vibrant brand refresh.

Alongside new visual updates to its fully-recyclable paper cartons, St. Ewe has now also launched a ten-pack which has just hit shelves in Tesco.

Bex Tonks, St. Ewe Free Range Eggs CEO said: “At St. Ewe, we pride ourselves on doing things differently and finding compelling new ways to tell our unique story and stand out from the flock.

“We innovated our packaging last year and the feedback has been resoundingly positive. The new look and feel comes in what is set to be the biggest year ever for St. Ewe. The packaging change is a marker of our ambitions to share our story – and our eggs – with more people than ever before.”

The St. Ewe Original egg cartons have been made a deeper, bolder blue and unlike before, both the Original Medium and Original Large cartons are the same base colour to lean into St. Ewe’s reputation as “the eggs in the blue box”.