Everest rebrands as Thought Quarter


Pool-based software developer Everest Media has revealed details of a major rebrand.

The business, which was founded in 2014 by husband and wife Sam and Allanah Armondi, is now called Thought Quarter.

Explaining some of the thinking behind the change, MD Sam Armondi said: “We were looking to the future and building our vision for where we wanted to take this business and the issue of our name kept cropping up.

“We’re not really fans of mountains and the word ‘media’ felt limiting, so the name we hastily picked when founding the company just didn’t fit any more.

“We collaborated with partner agency Sharper B2B Marketing, to dig into who we really are and what we want to be, and design studio Thursday, to bring this new positioning and messaging to life.

We know we’ve now nailed exactly who we are, what we do, and why we do it.”

The rebrand to Thought Quarter is a complete overhaul of what went before with a new logo, website, visual style, tone of voice, values, positioning, service offerings, focus, and growth strategy introduced.

“Our new brand perfectly sets the tone of who we are and what clients can expect when working with from us,” Armondi added.

“We’re all about delivering progress with purpose. We want to provide meaningful change for our clients that helps them realise their own growth ambitions. Our new brand demonstrates that we’re able to do that, to help people find and fix what’s holding their business back, and to do so in different, clever and elegant ways.”