Sharp’s launches new cider brand

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Rock-based Sharp’s Brewery has today rolled out a new cider brand in UK pubs and bars to tap into the growing premium cider category.

The new Cold River Cider is a collaboration with Suffolk-based Aspall Cyder House and is described as a premium 4.5% ABV medium-dry apple cider with a light, crisp, and moreish flavour.

Sharp’s has a history of collaborations, having worked with producers such as Camel Valley Vineyards and Southwestern Distillery on Camel Valley Pilsner and The Hopster Gin respectively in recent years.

Marketing controller James Nicholls said: “Just like the river never stays still, here at Sharp’s, we’re always moving forward. Last year, we journeyed up-river from our Cornish estuary home to Aspall cyder house in Suffolk. There, after a meeting of minds between our beer sommelier, Ed Hughes, and the Aspall master cider makers, Cold River Cider was forged, fusing Aspall’s taste-making expertise with Sharp’s fresh perspectives to create this delicious new cider.”