Coconuts Organic to rebrand


Cornish ice cream maker Coconuts Organic is rebranding as Cecily’s ahead of a major new product development drive for 2021.

The Pool Innovation Centre-based company, which recently closed its third equity crowdfunding round early on due to exceptional demand, has designed its new packs to make more of its Cornish heritage and the fact that it is a female-founded company.

Founder and CEO Cecily Mills said: “We love living here in Cornwall, and very much see it as the spiritual home of ice cream. We’re proud to be taking Cornish ice cream into the 21st century by using sustainable, plant-based ingredients combined with the expertise of generations of Cornish ice cream makers to produce the creamiest non-dairy ice cream around.”

She added: “We are constantly reminded about the need to cut down on animal products in order to reduce greenhouse gas emissions. But it can be so hard to know where to start. Our ice cream makes it super easy for someone to make that switch, because we’re available to buy in the supermarket and online at a mainstream price.”

Cecily’s is available online, Ocado, M&S, and other independent retailers.