University professor honoured


Tracy Pritchard, director of Falmouth University’s Fashion and Textile Institute, has been named principal fellow of the Higher Education Academy (HEA); a first for the university.  


Pritchard joins an elite group of 1,000 HEA Principal Fellows worldwide, recognised for their long-term commitment to professional development and best practice in teaching, learning and the student experience.  


She said: “I am personally delighted to receive the recognition for my achievements of over 20 years in higher education and my contribution to learning and teaching along with the acknowledgement of my management and leadership.”


Fellowship of the HEA demonstrates a personal and institutional commitment to professionalism in learning and teaching in higher education. Principal fellowship, as attained by Pritchard, reflects highly experienced, senior staff with wide-ranging academic strategic leadership responsibilities in teaching and learning and influence in this area that extends beyond their own institution. 


Her many achievements in higher education, in the UK and internationally, include leading fashion design programmes, published research in international peer-reviewed journals and external consultation to other fashion courses within the UK and in Milan. She is also a regular speaker at the HAMK Institute of Applied Arts In Finland.  


Prior to becoming director of the Fashion and Textile Institute at Falmouth University, Tracy Pritchard was an award-winning designer for high street outlets including Marks and Spencer, Next and House of Fraser. She also worked as a fashion consultant and writer for newspapers, magazines and TV.