Rodda’s has been crowned the official cream of British tennis, by signing a sponsorship agreement with the Lawn Tennis Association (LTA).

The partnership will build on the iconic Cornish brand’s national exposure as the “premium serve” at all British LTA tournaments, including the Aegon Championships at Queens. Rodda’s presence will include sampling, retail space, and its Cornish clotted cream will be served within all hospitality.

MD, Nicholas Rodda, commented: “Cornish Clotted Cream has always been synonymous with tennis and this partnership further strengthens the association.

“We are extremely proud and excited to be an official supplier to the LTA.”

James Mercer, LTA commercial director, added: “We are delighted to welcome Rodda’s to the LTA family of partners. As a long-term market leader in its field it is well-placed to help us continue to drive awareness for tennis and will certainly add to the tradition and to the fun of the sport.”