A new business degree course appealing to students who would rather be running their own company than sitting in lecture theatres is being launched in Cornwall.
Students on the BA (Hons) in Business Entrepreneurship course will work with coaches who will help them set up, develop and run a business from scratch.
The course concept of learning by doing was created in Finland and is now being pioneered by Falmouth University, the University of West of England and Northumbria University in the UK.
Dr Jeremy Richards is the course leader at Falmouth University and said: “Our coaches are industry professionals, running their own successful businesses, and are ideally placed to work with students to help them develop ideas.”
The course will have a strong emphasis on learning the many different aspects within a business setting and students will get to try out several different roles, from finance to marketing.
And instead of classrooms, students will have access to a dedicated space for setting up and running the business, with close ties to the Academy of Innovation and Research at Penryn Campus.
Coach, Sam White, who runs PR and marketing training and consultancy business, Piece of Cake, said: “The course isn’t about pretending to run a business, we will expect students to generate income and deliver real projects for customers.
“The role of the coach is to safeguard rather than teach, so we’ll be on hand to avert any potential legal of financial disasters, but essentially the mistakes and successes are for students to carve out for themselves.”
For more details on the BA (Hons) Business Entrepreneurship degree, email firstname.lastname@example.org.