Sharp’s sold to Molson Coors (UK)

0
1538

Rock-based Sharp’s Brewery Ltd has been sold to national brewing group Molson Coors (UK) in a deal believed to be worth £20 million.

A spokesman for Molson said it had no plans to move Sharp’s from its Cornish base, nor were any job losses likely.

Nick Baker, managing director at Sharp’s, said: “We have worked exceptionally well with Molson Coors for many years and they have played an important part in the growth of Sharp’s Brewery.

“We recognised that they have the capabilities, comprehensive routes to market and the culture to build on and accelerate the progress the business is making which is why we are delighted to have done this deal.

“It was, and is, important to us to know how Molson Coors will manage Sharp’s and their plan to invest in developing the brewery at Rock and the Doom Bar brand is spot on. We are excited to watch Sharp’s Brewery achieve even more under their stewardship.”

Molson Coors (UK & Ireland) chief executive Mark Hunter added: “We respect and want to preserve the unique culture of Sharp’s Brewery and the special appeal of their brands to beer drinkers. The people and the brewery at Rock are the foundations of the business and we intend to invest to build on what has been achieved.

“The Doom Bar brand is modern and progressive. It has a loyal following and excellent reputation amongst consumers and customers alike and has the potential to become a truly extraordinary brand. We have a wealth of experience with this type of venture and an excellent track record of building brands across all markets.”

“The team at Sharp’s have a passion for brewing beer of the highest quality with the finest natural ingredients available making this is a great marriage of two businesses with similar values. This is a new chapter for Sharp’s Brewery and we are excited to play our part in taking Doom Bar to the next stage of its brand evolution.”

business-cornwall-house-advert