Could the days of the great British pint be numbered, following proposals to introduce a new two-thirds of a pint measure in pubs and clubs?
A new imperial glass size, measuring two thirds of a pint, is set to be brought in under proposals to change prescribed quantities of alcohol.
The option of pouring a two-thirds measure follows calls from many members of the pub trade to allow them more flexibility in serving draught beer and cider, especially those with a higher alcohol content.
Science and Innovation Minister Lord Drayson insists, however, that the traditional pint is not under threat and said: “There is no question of replacing the British pint, but introducing the option of a new imperial measure is good news for consumers, providing them with more choice.
“And the majority of respondents to the consultation supported our view that the two-thirds of a pint measure will also offer greater flexibility for landlords, while not imposing any extra burden on them.”
The consultation sought the views of consumer bodies, retailers, licensed premises and other interested parties. The proposals will require changes to legislation, which the Government will bring forward at the first available opportunity.