There are many skills and attributes needed to be great at public relations. At the top of the list is an in-depth understanding of the media landscape and how to navigate it for different brands.
At Wild Card, we always think in terms of the right channel, for the right audience, for the right brand – it’s never one size fits all. Our specialist team know which journalists are writing about what, where the opportunities to pitch stories lie, the nuances of different audience profiles, and most importantly, how to secure interest.
Investing in a PR consultancy provides access to a multitude of comms experts – in our case, over 25 spread across Cornwall, Bristol and London. You will typically be assigned a core team as strategic and day-to-day delivery partners but behind the scenes, there will be a whole consultancy flying your company’s flag.
Working with a consultancy also brings its benefits in terms of collaborative partnerships with other clients within the portfolio and you’ll have daily access to what’s making the news agenda.
There’s also the reassurance that we know what works – and more importantly, what doesn’t work. You want your money to work hard, and we do too.
That’s why Wild Card is a consultancy rather than an agency. We give specialist advice based on over 25 years of experience and operate as an extension of your team to produce the results that are right for you.
Thinking about investing in PR? Get in touch for a free, no-obligation chat.
