Frugi, which means fruits of the earth in Latin, is a Cornish-based ethical children’s clothing and accessories company that’s ripping through the children’s fashion industry with a rigorous planet-friendly ethos.
Recognisable by their vibrant colours and playful characters, Frugi’s clever designs include reversible styles, adjustable waistbands, interactive appliques, and are as practical as they are fun to wear. Their baby ranges are designed to fit over cloth nappies, such as their reusable sister brand TotsBots.
Frugi uses 100% GOTS certified organic cotton for 85% of its clothing. This strict certification by the Soil Association means that Frugi is made with organic fibres that have met rigorous production standards. Organic cotton is not only better for the environment by using less water, but it feels softer because the fibres are left intact and not broken down by the harsh chemicals used in the processing of conventional cotton.
Encouraging customers to reduce, reuse and recycle, the remaining 15% of products are made from old polyethylene (PET) plastic bottles that have been spun into yarn to make a durable, water-proof fabric for outerwear, accessories, and swimwear.
Frugi’s wider mission is to help raise the next generation of eco-heroes. Frugi donates 1% of annual proceeds each year and in 17-years has so far donated £850,000 to various causes. Their long-standing partnership with the National Trust offers a unisex range with proceeds supporting coastal wildlife. Furthermore, by supporting Eco-Schools and LEAF, two worthwhile initiatives operated by the environmental charity Keep Britain Tidy, children are encouraged to earn a Green Flag certification for their school and use nature as a classroom through outdoor learning with hands-on experience.
Earning two Queen’s Awards for Sustainable Development and International Trade in 2020, Frugi are proud to do things right by children, parents, and our planet. www.welovefrugi.com